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Performance Analytics
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Link Popularity
Link popularity is a general representation of the total number of web pages which link to
a website (or individual web page). Most of the major search engines support the "link:"
operator. Type in “link:” (without the quotation marks) in front of the URL about which
you want to learn.
What is Link Popularity?
This tool will query all the major search engines (Google, Yahoo, and MSN) when you
enter the “link:” operator with your chosen URL. It will return the total link count for each
URL.

You will notice that the totals vary greatly from search engine to search engine; this is
because the figures shown represent the number of inbound links that are known to that
search engine (which will vary based on the size of their database). Most of the search
engines (Google especially) also apply various filters against the inbound links;
therefore, some inbound-links may not be counted toward the total.
What does this tool do?
search engines in determining a site's position in search results. Generally, a site with
more inbound links will be positioned higher than a similar site with fewer links. Other
factors that are considered include anchor text.
Why is link popularity important?
Links are the core of your search engine optimization campaign. Quality, authority and
trust-building links are tough to get. Here we outline 35 methods you can use to attract
links to your website.

Why Links?

Links are essential and natural connectors of the web. It’s fairly easy for search engines
to analyze links and judge the quality of a website based on the quality and quantity of its
incoming links. Unlike on-page factors, links are harder to manipulate.

Users abandoned former search leaders AltaVista, Excite, AllTheWeb, Hotbot and others
because they could not maintain spam free indexes and return useful websites. It’s
harder to manipulate links and easier for search engines to keep their results spam free
and relevant. Links will stay at the core of search algorithms, so it's important to learn
how to get them.

Authority links – These are links from highly important websites. Those are the sites you
see on top of search results for the most competitive keywords in your industry. Authority
websites also include university and college domains, and government and library sites.

Trust Factor – Search engines don’t trust all links. In fact Google discounts many links
due to lack of algorithmic trust in the domain or link type (positioned on a generic link
page, link scheme, etc).
Link Building Methods
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