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In its broadest sense, every e-mail sent to a potential or current customer could be
considered e-mail marketing. However, the term is usually used to refer to:

* sending e-mails with the purpose of enhancing the relationship of a merchant with its
current or previous customers and to encourage customer loyalty and repeat business,
* sending e-mails with the purpose of acquiring new customers or convincing current
customers to purchase something immediately,
* adding advertisements to e-mails sent by other companies to their customers, and
* sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g.,
network e-mail and FIDO).

Researchers estimate that United States firms alone spent US$400 million on e-mail
marketing in 2006.
E-mail marketing (on the Internet) is popular with companies for several reasons:

* A mailing list provides the ability to distribute information to a wide range of specific,
potential customers at a relatively low cost.
* Compared to other media investments such as direct mail or printed newsletters, e-mail is
less expensive.
* An exact return on investment can be tracked ("track to basket") and has proven to be high
when done properly. E-mail marketing is often reported as second only to search marketing
as the most effective online marketing tactic.[2]
* The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to
a mailed advertisement (i.e., one or more days).
* An advertiser is able to "push" the message to its audience, as opposed to website-based
advertising, which relies on a customer to visit that website.
* E-mail messages are easy to track. An advertiser can track users via autoresponders, web
bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These
mechanisms can be used to measure open rates, positive or negative responses, and to
correlate sales with marketing.
* Advertisers can generate repeat business affordably and automatically.
* Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e.,
consented) to receive e-mail communications on subjects of interest to them.
* Over half of Internet users check or send e-mail on a typical day.[3]
* Specific types of interaction with messages can trigger (1) other messages to be delivered
automatically, or (2) other events, such as updating the profile of the recipient to indicate a
specific interest category.
* E-mail marketing is paper-free (i.e., "green").
What is Email Marketing?
Advantages of Email Marketing!


Reports have shown that the first thing a person does upon
turning on the computer is to check for new email's. The
widespread use of the email has made the world a smaller
place and has made the business realm reach a wider world.

Reaching out to your customers and telling them about the latest events in your company
instantly builds a lasting relationship. While sending email marketing campaigns to anyone
with an email address can easily be done by anyone who knows how to use the Internet,
have you ever thought of the aftermath?
Email Marketing Services: Email Marketing Done the Right Way
MAB Advertising