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Performance Analytics
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Performance Analytics
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Analyst Tools
Any Internet Marketing Expert Needs Tools…
Shortcuts to some tools needed
Through our constant research, study, and analysis, we, the internet marketing expert
team at MAB Advertising, has come up with a list of internet marketing tools for you to
understand the intricacies involved in internet marketing. Just as one cannot become an
expert without the proper apparatus, one cannot be an internet marketing expert without
the proper tools and the expert know-how on making these internet marketing tools work
for you.

Take the time to browse some of the many tools and internet marketing expert uses.

  • The Competition Analysis Tools, where you can analyze your competitor’s
    activities.
  • The Business Market Forecast Tools,  where you can estimate potential traffic,
    trends, and all other movements in your industry.
  • The Website Analysis Tools, where you can identify the strength and the
    popularity of your site or your competitor’s.
  • The Website Improvement Tools, where you can know how your site can compete
    fairly in the online battle arena.
Summary
In software engineering, performance analysis, more commonly today known as profiling, is the investigation of a program's behavior using
information gathered as the program executes (i.e. it is a form of dynamic program analysis, as opposed to static code analysis). The usual
goal of performance analysis is to determine which sections of a program to optimize - usually either to increase its speed or decrease its
memory requirement (or sometimes both).
Alexa.com
How To Use: Marketing professionals use this site to get a quick insight into a competitor's web site. This site provides the estimated visitor
traffic, overall internet ranking, link information, age of the site, contact information, etc on a site. Use this site to compare similar business
web sites to understand the strength of your competition.

Tool Location - http://www.alexa.com/
Google Rangings
How To Use: You can use this tool to quickly check the search engine ranking position of a website under a certain keyword. Used by many
internet marketers, this tool will search Google, Yahoo, MSN, and Ask to quickly display the exact web site ranking position within the top
1000 position in these major search engines. (Please note that to include Google in your search result, you must have a Google API key.)

Tool Location - http://www.googlerankings.com/
Compete.com
How To Use: Internet marketing experts use this tool to compare the traffic volume between a website and its rival's web site. This tool also
provides information on what keywords the competition is using to generate their visitor traffic.

Tool Location - http://www.compete.com/
Spyfu.com
How To Use: Pay Per Click (PPC) marketing specialists use this tool to get a quick estimate on the PPC ad spending and average ad
position for a competitor's website. This tool will provide a list of PPC keywords that the competition is using to generate traffic. It can also
compare the traffic volume between a website and its competitor's web site.  

Tool Location - http://www.spyfu.com/
Google Traffic Estimator
How To Use: Use this tool to estimate how many potential customers your web business can generate per day from the Google Search
Engine by advertising with Google Adwords and get an idea on the average advertising cost charged by Google. Please note that the
estimate advertising cost provided in this tool by Google can be greatly reduced if the Adword campaign is handled by a Professional PPC
marketing specialist. Experienced PPC marketing experts can write professional and result-tested ads to increase the Ad quality score
ranked by Google and therefore, lowing the per click cost for the advertisement.   Tool Location -
https://adwords.google.com/select/TrafficEstimatorSandbox
Yahoo! Traffic Estimator
How To Use: Use this tool to estimate how many potential customers your web business can generate per day from Yahoo Search Engine
by advertising with Yahoo Pay Per Click Sponsored Search marketing. Please note that the data in this tool is only until Jan 2007. Yahoo
has discontinue the support for this tool. Nevertheless, if you need to get a quick idea on what keyword has more search volume compared
to other keywords, you can use this tool.     

Tool Location - http://inventory.overture.com/d/searchinventory/suggestion/?mkt=us
Google Trends
How To Use: Marketing professionals use Google trends to foresee the increase or decrease in the demand of products or services. For
example, by researching with the keyword "iPhone", marketing experts can see if the search demand on the internet for iPhone is
increasing or decreasing overtime. Moreover, Google Trends allows you to compare the trends among different keywords Tool Location -
http://www.google.com/trends
Yahoo! Buzz Indicator
How To Use: Use this tool to see the latest hot topics and keyword searches people on the internet are focusing on. By understanding what
the latest focus of the internet population is, Ecommerce specialists can help businesses identify potential new products or markets to enter
into.  Tool Location - http://buzz.yahoo.com/
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