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Analyst Tools
MAB | Advertising is dedicated to helping others design applications that are more useful
and more usable. Used by thousands of customers to elicit feedback and validate
requirements with stakeholders and to clearly communicate designs to development teams.
Used by professionals including business analysts, information architects, usability experts,
product managers, and IT consultants around the world from Fortune 1000 companies to
independent agencies, We have become an essential tool for successful application
design.."
and more usable. Used by thousands of customers to elicit feedback and validate
requirements with stakeholders and to clearly communicate designs to development teams.
Used by professionals including business analysts, information architects, usability experts,
product managers, and IT consultants around the world from Fortune 1000 companies to
independent agencies, We have become an essential tool for successful application
design.."
Any Internet Marketing Expert Needs Tools…
Through our constant research, study, and analysis, we, the internet marketing expert team at
MAB Advertising, has come up with a list of internet marketing tools for you to understand the
intricacies involved in internet marketing. Just as one cannot become an expert without the
proper apparatus, one cannot be an internet marketing expert without the proper tools and the
expert know-how on making these internet marketing tools work for you.
Take the time to browse some of the many tools an internet marketing expert uses. Use these
to understand your competition and to formulate the right competing strategy against them. For
easier classification, we have divided these internet marketing tools for your convenience.
MAB Advertising, has come up with a list of internet marketing tools for you to understand the
intricacies involved in internet marketing. Just as one cannot become an expert without the
proper apparatus, one cannot be an internet marketing expert without the proper tools and the
expert know-how on making these internet marketing tools work for you.
Take the time to browse some of the many tools an internet marketing expert uses. Use these
to understand your competition and to formulate the right competing strategy against them. For
easier classification, we have divided these internet marketing tools for your convenience.
- The Competition Analysis Tools, where you can analyze your competitor’s activities.
- The Business Market Forecast Tools, where you can estimate potential traffic, trends,
and all other movements in your industry. - The Website Analysis Tools, where you can identify the strength and the popularity of
your site or your competitor’s. - The Website Improvement Tools, where you can know how your site can compete fairly
in the online battle arena.
Competition Analysis Tools
Alexa.com
How To Use: Marketing professionals use this site to get a quick insight into a competitor's web
site. This site provides the estimated visitor traffic, overall internet ranking, link information, age
of the site, contact information, etc on a site. Use this site to compare similar business web
sites to understand the strength of your competition.
Tool Location - http://www.alexa.com/
How To Use: Marketing professionals use this site to get a quick insight into a competitor's web
site. This site provides the estimated visitor traffic, overall internet ranking, link information, age
of the site, contact information, etc on a site. Use this site to compare similar business web
sites to understand the strength of your competition.
Tool Location - http://www.alexa.com/
Google Ranking
How To Use: You can use this tool to quickly check the search engine ranking position of a
website under a certain keyword. Used by many internet marketers, this tool will search Google,
Yahoo, MSN, and Ask to quickly display the exact web site ranking position within the top 1000
position in these major search engines. (Please note that to include Google in your search
result, you must have a Google API key.)
Tool Location - http://www.googlerankings.com/
website under a certain keyword. Used by many internet marketers, this tool will search Google,
Yahoo, MSN, and Ask to quickly display the exact web site ranking position within the top 1000
position in these major search engines. (Please note that to include Google in your search
result, you must have a Google API key.)
Tool Location - http://www.googlerankings.com/
Compete.com
How To Use: Internet marketing experts use this tool to compare the traffic volume between a
website and its rival's web site. This tool also provides information on what keywords the
competition is using to generate their visitor traffic.
Tool Location - http://www.compete.com/
website and its rival's web site. This tool also provides information on what keywords the
competition is using to generate their visitor traffic.
Tool Location - http://www.compete.com/
SpyFu.com
How To Use: Pay Per Click (PPC) marketing specialists use this tool to get a quick estimate on
the PPC ad spending and average ad position for a competitor's website. This tool will provide
a list of PPC keywords that the competition is using to generate traffic. It can also compare the
traffic volume between a website and its competitor's web site.
Tool Location - http://www.spyfu.com/
the PPC ad spending and average ad position for a competitor's website. This tool will provide
a list of PPC keywords that the competition is using to generate traffic. It can also compare the
traffic volume between a website and its competitor's web site.
Tool Location - http://www.spyfu.com/
Quancast.com
web sites on the internet. Internet marketing experts use this tool to get a quick idea on the
ranking position of a website and the direct competitors in its industry.
Tool Location - http://www.quantcast.com/
ranking position of a website and the direct competitors in its industry.
Tool Location - http://www.quantcast.com/
Business Forecast Tools
Google Traffic Estimator
How To Use: Use this tool to estimate how many potential customers your web business can
generate per day from the Google Search Engine by advertising with Google Adwords and get
an idea on the average advertising cost charged by Google. Please note that the estimate
advertising cost provided in this tool by Google can be greatly reduced if the Adword campaign
is handled by a Professional PPC marketing specialist. Experienced PPC marketing experts can
write professional and result-tested ads to increase the Ad quality score ranked by Google and
therefore, lowing the per click cost for the advertisement. Tool Location -
https://adwords.google.com/select/TrafficEstimatorSandbox
Yahoo Traffic Estimator
How To Use: Use this tool to estimate how many potential customers your web business can
generate per day from Yahoo Search Engine by advertising with Yahoo Pay Per Click
Sponsored Search marketing. Please note that the data in this tool is only until Jan 2007.
Yahoo has discontinue the support for this tool. Nevertheless, if you need to get a quick idea
on what keyword has more search volume compared to other keywords, you can use this tool.
Tool Location - http://inventory.overture.com/d/searchinventory/suggestion/?mkt=us
Google Trends
How To Use: Marketing professionals use Google trends to foresee the increase or decrease in
the demand of products or services. For example, by researching with the keyword "iPhone",
marketing experts can see if the search demand on the internet for iPhone is increasing or
decreasing overtime. Moreover, Google Trends allows you to compare the trends among
different keywords Tool Location - http://www.google.com/trends
Yahoo Buzz Indicator
How To Use: Use this tool to see the latest hot topics and keyword searches people on the
internet are focusing on. By understanding what the latest focus of the internet population is,
Ecommerce specialists can help businesses identify potential new products or markets to enter
into. Tool Location - http://buzz.yahoo.com/
How To Use: Use this tool to estimate how many potential customers your web business can
generate per day from the Google Search Engine by advertising with Google Adwords and get
an idea on the average advertising cost charged by Google. Please note that the estimate
advertising cost provided in this tool by Google can be greatly reduced if the Adword campaign
is handled by a Professional PPC marketing specialist. Experienced PPC marketing experts can
write professional and result-tested ads to increase the Ad quality score ranked by Google and
therefore, lowing the per click cost for the advertisement. Tool Location -
https://adwords.google.com/select/TrafficEstimatorSandbox
Yahoo Traffic Estimator
How To Use: Use this tool to estimate how many potential customers your web business can
generate per day from Yahoo Search Engine by advertising with Yahoo Pay Per Click
Sponsored Search marketing. Please note that the data in this tool is only until Jan 2007.
Yahoo has discontinue the support for this tool. Nevertheless, if you need to get a quick idea
on what keyword has more search volume compared to other keywords, you can use this tool.
Tool Location - http://inventory.overture.com/d/searchinventory/suggestion/?mkt=us
Google Trends
How To Use: Marketing professionals use Google trends to foresee the increase or decrease in
the demand of products or services. For example, by researching with the keyword "iPhone",
marketing experts can see if the search demand on the internet for iPhone is increasing or
decreasing overtime. Moreover, Google Trends allows you to compare the trends among
different keywords Tool Location - http://www.google.com/trends
Yahoo Buzz Indicator
How To Use: Use this tool to see the latest hot topics and keyword searches people on the
internet are focusing on. By understanding what the latest focus of the internet population is,
Ecommerce specialists can help businesses identify potential new products or markets to enter
into. Tool Location - http://buzz.yahoo.com/
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