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Affilliate Marketing
Affiliate marketing is an Internet-based marketing practice in which a business rewards
one or more affiliates for each visitor or customer brought about by the affiliate's
marketing efforts.

Affiliate marketing is also the name of the industry where a number of different types of
companies and individuals are performing this form of Internet marketing, including
affiliate networks, affiliate management companies, and in-house affiliate managers,
specialized third party vendors, and various types of affiliates/publishers who promote the
products and services of their partners.

Affiliate marketing overlaps with other Internet marketing methods to some degree,
because affiliates often use regular advertising methods. Those methods include organic
search engine optimization, paid search engine marketing, e-mail marketing, and in some
sense display advertising. On the other hand, affiliates sometimes use less orthodox
techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing—using one website to drive traffic to another—is a form of online
marketing, which is frequently overlooked by advertisers. While search engines, e-mail,
and website syndication capture much of the attention of online retailers, affiliate
marketing carries a much lower profile. Still, affiliates continue to play a significant role in
e-retailers' marketing strategies
Affiliate websites are often categorized by merchants (i.e., advertisers) and affiliate
networks. There are currently no industry-wide accepted standards for the categorization.
The following types of websites are generic, yet are commonly understood and used by
affiliate marketers.

* Search affiliates that utilize pay per click search engines to promote the advertisers'
offers (i.e., search arbitrage)
* Comparison shopping websites and directories
* Loyalty websites, typically characterized by providing a reward system for purchases via
points back, cash back, or charitable donations
* Coupon and rebate websites that focus on sales promotions
* Personal websites (This type of website was the reason for the birth of affiliate
marketing; however, such websites are almost reduced to complete irrelevance compared
to the other types of affiliate websites.)
* Weblogs and website syndication feeds
* E-mail list affiliates (i.e., owners of large opt-in -mail lists that typically employ e-mail drip
marketing) and newsletter list affiliates, which are typically more content-heavy
* Registration path or co-registration affiliates who include offers from other merchants
during the registration process on their own website
* Shopping directories that list merchants by categories without providing coupons, price
comparisons, or other features based on information that changes frequently, thus
requiring continual updates
* Cost per action networks (i.e., top-tier affiliates) that expose offers from the advertiser
with which they are affiliated to their own network of affiliates
Why are Types of affiliate websites?
What is Affiliate Marketing?
MAB Advertising