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Social Media Marketing
Social Media is primarily Internet- and mobile-based tools for sharing and discussing
information among human beings. The term most often refers to activities that integrate
technology, telecommunications and social interaction, and the construction of words,
pictures, videos and audio. This interaction, and the manner in which information is
presented, depends on the varied perspectives and "building" of shared meaning among
communities, as people share their stories and experiences. Businesses also refer to social
media as user-generated content (UGC) or consumer-generated media (CGM).
information among human beings. The term most often refers to activities that integrate
technology, telecommunications and social interaction, and the construction of words,
pictures, videos and audio. This interaction, and the manner in which information is
presented, depends on the varied perspectives and "building" of shared meaning among
communities, as people share their stories and experiences. Businesses also refer to social
media as user-generated content (UGC) or consumer-generated media (CGM).
It is important to highlight in social media's case of what is does not stand for. Most
individuals confuse it with advertising on social networking sites. It is anything but that.
Advertising that appears on these social networking sites there is more in the form of
context or social action based. Networks monitor what the users are doing and place
relevant ads next to them with the assumption that they will be clicked.
Social Media Marketing is not about spamming. It is not about copying certain links and
spamming it in discussion groups and forums. It is important to create value for the people
with whom you are dialoguing. Refer to Cluetrain Manifesto that sets up the premise for
social media marketing.
Social Media Marketing is all about collaboration between people. It is about participating
with everyone and sharing information. It is as much about giving as it is about receiving
from the group. The premise of social media marketing is engaging with the consumer and
providing value. It is important to maintain the sanctity of conversational economy
individuals confuse it with advertising on social networking sites. It is anything but that.
Advertising that appears on these social networking sites there is more in the form of
context or social action based. Networks monitor what the users are doing and place
relevant ads next to them with the assumption that they will be clicked.
Social Media Marketing is not about spamming. It is not about copying certain links and
spamming it in discussion groups and forums. It is important to create value for the people
with whom you are dialoguing. Refer to Cluetrain Manifesto that sets up the premise for
social media marketing.
Social Media Marketing is all about collaboration between people. It is about participating
with everyone and sharing information. It is as much about giving as it is about receiving
from the group. The premise of social media marketing is engaging with the consumer and
providing value. It is important to maintain the sanctity of conversational economy
What is not Social Media?
"Social media" signifies a broad spectrum of topics and has several different
connotations. In the context of Internet marketing, Social Media refers to a collective
group of web properties whose content is primarily published by users, not direct
employees of the property (e.g. the vast majority of video on YouTube is published by
non-YouTube employees). Social media optimization (SMO) is a set of methods for
generating publicity through social media, online communities and community websites
Social media marketing has two important aspects. The first, SMO, refers to on-page
tactics through which a webmaster can improve a website for the age of social media.
Such optimization includes adding links to services such as Digg, Reddit and Del.icio.us
so that their pages can be easily 'saved and submitted' to and for these services.
Social media marketing, on the other hand, is about building ways that fans of a brand or
company can promote it themselves in multiple online social media venues.
Some social media marketers offer to write content that is remarkable, unique, and
newsworthy. This content can then be marketed by popularizing it or even by creating a
“viral” video on YouTube and other video sites, including getting involved in blogs,
forums, and niche communities. Others in the social media world consider this form of
social media marketing Astroturfing or "fake grass roots".[6]
According to Lloyd Salmons, first chairman of the Internet Advertising Bureau social
media council "Social media isn't just about big networks like Facebook and MySpace, it's
about brands having conversations."[7]. In fact, most individuals who study the space
believe social media is about _people_ having conversations, not brands
connotations. In the context of Internet marketing, Social Media refers to a collective
group of web properties whose content is primarily published by users, not direct
employees of the property (e.g. the vast majority of video on YouTube is published by
non-YouTube employees). Social media optimization (SMO) is a set of methods for
generating publicity through social media, online communities and community websites
Social media marketing has two important aspects. The first, SMO, refers to on-page
tactics through which a webmaster can improve a website for the age of social media.
Such optimization includes adding links to services such as Digg, Reddit and Del.icio.us
so that their pages can be easily 'saved and submitted' to and for these services.
Social media marketing, on the other hand, is about building ways that fans of a brand or
company can promote it themselves in multiple online social media venues.
Some social media marketers offer to write content that is remarkable, unique, and
newsworthy. This content can then be marketed by popularizing it or even by creating a
“viral” video on YouTube and other video sites, including getting involved in blogs,
forums, and niche communities. Others in the social media world consider this form of
social media marketing Astroturfing or "fake grass roots".[6]
According to Lloyd Salmons, first chairman of the Internet Advertising Bureau social
media council "Social media isn't just about big networks like Facebook and MySpace, it's
about brands having conversations."[7]. In fact, most individuals who study the space
believe social media is about _people_ having conversations, not brands
Why is link popularity important?
What is Social Media?
